Portfolio · 2019–Present

A UX designer & researcher working at the intersection of accessibility, systems & people.

Currently

UX Designer at Magnite Inc. — shaping the future of DV+ and Streaming ad products as part of the Fantastic 4 design team.

Previously

Front-end developer turned UX designer. Graduated from Pratt Institute with a focus on interaction design and user research.

This index

Seven case studies — selected for the depth of the problem and rigour of the research, not just the polish of the output.

Selected Work — 07 projects

UX Research Eye Tracking UX Design

The MET Eye Tracking Study

Evaluative research on the Metropolitan Museum of Art's digital experience using eye-tracking technology and comparative analysis to surface navigational pain points.

UX Research Journey Mapping

Design Jedi

End-to-end UX research and design project combining user interviews, journey mapping, and comparative analysis to redesign a complex user flow.

User Research UX Analysis

Pratt News Analysis

Comprehensive UX analysis of Pratt Institute's news platform — identifying audience needs, content gaps, and information architecture improvements.

Data Visualization Dashboard

COVID-19 Predictive Spatial Analysis

Interactive dashboard combining spatial analysis and predictive modelling to visualize COVID-19 spread patterns. Built with Carto and user-tested with public health researchers.

Website Redesign UX Design

Placemaking Week

Full redesign of the Placemaking Week conference website — mobile-first approach with research, information architecture, and high-fidelity visual design.

User Research IA

Barnard Digital Collections

User testing and information architecture analysis of Barnard College's digital collections portal — surfacing friction for students and faculty researchers.

Mobile UX Design Zero-to-one

Skill Sharing Application

Zero-to-one mobile and web design for a peer-to-peer skill sharing platform. Full research, visual design, and prototyping from brief to hi-fi.

How I Work — Methodology

Every project follows the same four-phase loop — expanding outward to explore, then narrowing to act.

Discover

I start by listening — to users, stakeholders, and data — before forming any opinions about the solution.

User interviews Stakeholder sessions Competitive audit Analytics review

Define

I synthesize findings into a clear problem statement — so the team agrees on what we're solving before how.

Synthesis + themes Personas + JTBD Problem statement Success metrics

Design

I explore many directions quickly, test with real users, and iterate until the evidence supports a direction.

Lo-fi sketches Prototyping Usability testing Hi-fi iteration

Deliver

I hand off with full specs, stay close through build, and measure outcomes to inform the next cycle.

Eng handoff + spec QA + polish Launch + rollout Metrics review ↺

From colleagues

He contributed to UI design trade-off analysis discussions and had many great UX design ideas. Combined with his knowledge of UCD and experience as a UI developer, he quickly became a valuable member of my team.

Dan Castle · Lead UX Engineer · LinkedIn ↗

Open to senior IC and design lead roles. Say hello.

mgupta17@pratt.edu

Elsewhere

Get in touch ↗ ↓ Download resume

About

I work best at the intersection of research, systems, and storytelling.

Hi, I'm Mayank — a UX Designer with 6+ years of experience, rooted in front-end development and sharpened by a genuine curiosity for how people interact with complex systems. I specialize in translating user research — both qualitative and quantitative — into design decisions that scale across products and teams.

My development background means I design with implementation in mind, and my growing fluency with AI tools means I'm increasingly able to prototype, test, and iterate faster than a traditional design workflow allows. I bring that same rigor to accessibility — believing that good design works for everyone, not just the median user.

I'm currently seeking full-time product design roles where I can contribute across the full design lifecycle, from discovery through delivery.

Outside work

After work, you can find me in the kitchen experimenting with new recipes or on the couch playing open world video games. There is no in between!

View resume ↗ mgupta17@pratt.edu

Skills & Craft

Research & Strategy

User Interviews Usability Testing Eye Tracking Card Sorting Competitive Audit JTBD Frameworks Usage Analytics A/B Testing

Design & Systems

Interaction Design Design Systems IA + Navigation Prototyping Zero-to-One Responsive Design Data Visualization Accessibility

AI & Automation

Claude Code Figma Make Lovable Builder.io Cursor MCP Pendo

Tools

Figma Adobe Illustrator Adobe Photoshop Procreate

Collaboration

Miro FigJam Mural Jira Confluence

Methods

Agile Cross-functional Collaboration Stakeholder Alignment QA Review Design System Governance Journey Mapping

Career— 6+ years

2022 — now

UX Designer → UX Designer II · Magnite Inc.

Part of a four-person design team shaping DV+ and Streaming ad products. Promoted to UX Designer II in January 2026. Biggest contribution: the DV+ Marketplaces project.

2021 – 22

Product Designer I · FCB Health

Designed accessible desktop and mobile experiences for healthcare applications used by 50,000+ users.

2020

UX Designer & Researcher · Rocket Software

Led design of the MultiValue Performance Experience Dashboard for 8,000+ users, collaborating with 20+ engineers and PMs.

2019 – 21

MS Interaction Design · Pratt Institute

Graduate studies in interaction design and user research. Built a strong foundation in both qualitative and quantitative research methods.

Before Pratt

Front-end Developer

Transitioned from engineering into UX to focus on the human side of the systems I was building.

Ongoing

Accessibility Advocate

Strong believer that everyone deserves the same digital experience. Accessibility informs every project, from research framing to component decisions.

01.

Research before pixels.

The best design decisions come from understanding people first. I spend as much time on research as I do on design — often more.

02.

Accessibility is not a checkbox.

Inclusive design improves the experience for everyone. I advocate for it at every stage — from IA through to handoff and QA.

03.

Ship the smallest useful thing.

The first version is a vote on the next three. Getting real feedback from real users beats perfecting the prototype.

Writing

Notes on design, research, and building things for people.

Occasional essays and reflections on UX practice. More coming soon.

All · 3 Essays · 2 Notes · 1

2021 · Essay
8 min read

What the workarounds tell you.

On how the unofficial tools users build to work around your product are the most honest design research you can do — and why you should look for them before you start sketching.

Coming soon

2020 · Essay
6 min read

Accessibility as design constraint, not design tax.

The counterintuitive case that accessibility requirements sharpen your design thinking rather than limiting it — and how inclusive design has improved three of my projects.

Coming soon

2020 · Note
3 min read

Eye tracking taught me to look at data differently.

A short reflection on what surprised me in the MET study — and how heat maps changed the way I think about where users actually look versus where we assume they look.

Coming soon

Mayank Gupta

UX Designer II · Mountain View, CA · mgupta17@pratt.edu · mayankguptadesigns.com

Experience

2026 — now

UX Designer II

Magnite · Mountain View, CA

Led AI tool adoption for the UX team — evaluated Lovable, Builder.io, Figma Make, and Claude Code; standardized on Figma Make and Claude Code with Figma MCP, securing expedited security approval within one week.
Built custom Claude skills to eliminate repetitive design tasks, including a bulk Figma edit skill and a PRD-to-ideation skill that generates design concepts directly in Figma using the in-house component library.
Deployed a Claude skill enabling ~60 PMs across DV+ and Streaming to make UI updates independently using the design library, eliminating a chronic backlog of deprioritized design tickets.
Created an automated pipeline converting raw bug report emails into structured Jira tickets routed to the correct engineering team, saving 2–3 hours of manual triage per release cycle.
Partners with 10 PMs and 50 engineers across two products, owning 5–10 features at any given time as one of four designers covering Magnite's full product portfolio.

2022 – 25

UX Designer

Magnite · Mountain View, CA

Drove a 114% increase in ad spend by leading end-to-end UX for DV+ Marketplace Deal Management — a net-new UI for curated marketplace creation, editing, and listing across 5 phases and 3 iteration cycles.
Designed the Demand Manager Wrapper Automation tool, resulting in a 4% revenue increase; led UX for a Blocklist Management app giving DV+ publishers granular control over advertiser, DSP, and content inclusions/exclusions.
Designed the Political Preview tool to unblock political ad revenue during the 2024 US election cycle, and the Live Events ad serving experience for Magnite Streaming (Olympics, cricket, boxing).
Co-owned Magnite's design system — built half of all custom Figma components and contributed directly to Storybook component code using AI-assisted development, reducing dev time by 20%.

2021 – 22

Product Designer I

FCB Health · New York, NY

Crafted accessible, user-centric designs for desktop and mobile platforms, currently used by 50,000+ users across healthcare applications.
Partnered with UX Architects, Copywriters, and Developers to ensure solutions met business goals and stringent health industry regulations.

2020

UX Designer & Researcher

Rocket Software · Waltham, MA

Led design of the MultiValue Performance Experience Dashboard for 8,000+ users, collaborating with 20+ engineers and PMs in an Agile environment.

Education

2020 – 21

MS Information Experience Design · GPA 3.93

Pratt Institute · Manhattan, NY

2015 – 19

B.Tech Information Technology · GPA 3.1

GGSIP University · Delhi, India

Skills

Product Design Design Systems Interaction Design Usability Testing Accessibility Prototyping A/B Testing Figma Claude Code Figma Make MCP Programmatic Ad Tech B2B SaaS Agile

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